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My pictures of Vintage Selection fashion fair in Florence

Yesterday I went to the 2012 Vintage Selection fair, as every year. I love that inusual atmosphere and all the crazy people dressing like they were living in the 60s. 

In this edition I found several stores selling unique jewels by major brands such as Gucci, Chanel, Hermes, Dior. I fell in love with a pair of Chanel earrings and with a tiny pochette by Gucci (I think it's from 50s) that costs "only" 700 euros.

The fair lasts until Sunday. If you are going don't miss the nice retrĂ² exhibition called I love archive.
You can also have an aperitif on the Vintage Bar.


Vintage fashion fair in Florence: from 25-29 January

The 19th edition of Vintage Selection, one of the most authoritative and prestigious fairs in Italy and Europe dedicated to vintage fashion, accessories and culture as well as quality remakes, will be held from 25- 29 January 2012 at the Stazione Leopolda in Florence.

Vintage Selection is not just for enthusiasts, collectors and ordinary visitors looking for something original, but also fashion designers and creatives from the style bureaus of the top international fashion companies who come to Florence for Pitti Immagine Filati, the Pitti Immagine fair which is held at the Fortezza at the same time. The synergy with this public of true connoisseurs – which Pitti Immagine has always cultivated through information and promotional campaigns – is one of the strengths and distinctive features of Vintage Selection and represents a further boost to the quality, innovation and stylistic research of its proposals. 

The main theme of this 19th edition will be Very Vintage: an investigation into the widespread vintage culture that each one of us interprets in a different way, that will be used to create a catalogue of original looks, individual styles and retro-fashion quirks to demonstrate how much vintage fashion has become part of our everyday life. The research started in September with Very Vintage Hunting: a photo shoot – which was also used for the fair’s advertising campaign – involving young photographers and ordinary people immortalized in special locations around Florence.
This Sunday before the fair opens, Very Vintage Night Fever will be held at the Rex, a famous Florentine night-club: everybody will be asked to interpret their idea of Vintage in a creative and amusing way. This will be used to create a gallery of images to be projected inside the Stazione Leopolda during the event. 

Another important new feature for this edition is the I.Love.Archive(1) exhibition, the first stage of a Stazione Leopolda/Pitti Immagine project that, after taking a look inside the precious Pitti Immagine archives, will be displaying an exclusive selection of slides gathered in the space of just one day, depicting events, catwalk shows, private viewings and exhibitions that take us back to the dawn of the Pitti People.

Vintage Selection will be presenting 60 exhibitors to a public of members of the trade and enthusiasts which, at the last winter edition, reached 13,000.


Every day, during Happy Hour, from 5.00 – 8.00 p.m. it will be possible to ask the living Juke box to play some old tracks on vinyl, with a funky-soul-Jazz-80s-Italian soundtracks- rock’n’roll – burlesque feel.

The bar/restaurant in the lounge area will be managed by Convivium, one of Florence’s top catering companies.


Every day, from Wednesday 25 to Sunday 29 January 2012
_ From 10.00 a.m. to 8.00 p.m.:
The big vintage fair where you can find everything you want in terms of vintage & remake clothing and accessories – as well as things you weren’t even looking for: serendipity!

1DAYX1DIA: an exclusive selection of slides gathered within the space of just one day from the vast Pitti Immagine archives that show the integral role played by the Pitti People in defining contemporary lifestyles.

Polaroid? Capture the moment in a click!
The temporary museum & shop of the most famous camera in the world, from the 40s to the present day. A true international design icon, this technological prodigy continues to live in the present: it never goes
out of fashion, in fact it is a real trendsetter!

A Stazione Leopolda project showcasing the postcards used for the Vintage Selection n.19 advertising campaign.

_ From 3.00 to 8.00 p.m.:
Visitors can have their photograph taken wearing the vintage clothing and accessories displayed inside an automatic photo booth and post their picture on their favorite social network.

_ From 5.00 to 8.00 p.m.:
DJ Pise will let you listen again to original vinyls of old funky-soul-jazz-rock&roll-burlesque tracks and Italian soundtracks.

_ From 6.00 to 8.00 p.m.:
In the Bar Vintage, between a purchase and an exhibition, you are invited to taste the food and wine delicacies of Convivium.

From Wednesday 25 to Friday 27 January 2012, 4.00-5.00 p.m.
A group of four young people united by friendship and a common passion: 1940s music and dance steps (boogie woogie & swing).
The Group, which is part of the Scandicci Dance Academy, will perform and give boogie woogie lessons, using dance as a form of expression of art and entertainment.

Saturday 28 January and Sunday 29 January 2012, 4.00 -5.00 p.m.
A project set up in 2010 by Ghiaccioli & Branzini (a DJ and a producer from Turin) and Antonio McVillan, the Italian Boogie Woogie champion and a dance teacher since 2009, that aims bring this type of dance into a dimension that is free from the theories of dance step technique and more open to the city. After a performance by some professional dancers, it will be possible to take part in a swing lesson with music that ranges from classic Boogie to Electro-swing.


Stazione Leopolda
Viale F.lli Rosselli, 5 - Florence
25 – 29 January 2012
Open to the public from: 10 a.m. – 8.00 p.m.
Admission fee: 5.00 Euros
Reduced rate entrance coupon available from www.stazione-leopolda.com
Website: www.vintageselection.it Facebook.com/vintageselection
Tel. +39/055/212622


Pitti Immagine 81: the Japan Week and DAKS party, the fair and the people. That's what I liked.

Here are some pictures of Pitti Immagine Uomo, the most famous man fashion fair that takes place in Florence, Italy in January and June.
The 81th edition has just finished. How has it gone? Despite the international crisis the message in the picture is clear: Can't stop FASHION!

More than 7000 visitors: less buyers from Italy, but more from US, China and Japan, who held the Japan Fashion Week in Italy and a gorgeous party on Thursday evening.
People dancing and eating delicious Michelin rated chef hand-made Ramen all night long!
Very different from the calm and formal party by DAKS, one of the brands that better represent the English style. DAKS is one of the UK's quintessential British luxury labels, specialising in fine tailoring and accessories for men and women.

What I liked of this Pitti UOMO edition?
The striped and glittered Jimmy Choo shoes for man, the hi-tech leather I-Pad bags from Piquadro, the 80th anniversary Limited Edition Serafini all italian sneakers, the unconventional Calendar by trasgressive italian fotographer Oliviero Toscani who shot 12 penis, the huge stand by Cruciani, that exported its famous cachemire bracelets all around the world.
And obviously the Pitti People! Elegant, weird, trendy, stilish people coming from everywhere, 
Thanks to talentous Martina who let me use some of her beautiful pictures: take a tour on her blog, it's worthsome!


Pitti Uomo 81: man fashion fair in Florence, Italy

From 10th to 13rd of January in Florence there will be Pitti Uomo Fashion fair.
With 1072 brands presented at the Fortezza da Basso, plus the 70 women’s collections in the limelight at Pitti W at the Dogana, Pitti Uomo fashion fair confirms its role as an important benchmark on the international scene with a selection that ranges from contemporary classic to the most cutting-edge aesthetics.
News of this edition: the special “VERSUS TOKYO” project that will bring a selection of the most interesting fashion labels from the Japanese creative scene to Florence for Pitti Uomo 81
Pitti Uomo is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. This edition of Pitti Uomo will cover a broader spectrum than ever, with lifestyle items (home design and creative crafts just to name two) complementing the fair’s fashion offering and responding to consumer spending trends. After creating innovative exhibition areas such as the PopUp Stores that pick up and answer signals on trends and capture new customers, we bring you the latest project: EXTRA-ORDINAIRES* at the Main Pavilion. EXTRA-ORDINAIRES* - that you will find in strategically located points throughout the pavilion, will showcase pieces that the Pitti Immagine scouts picked because they are novel, unique and attractive – a subjective and rather unconventional selection that is sure to fascinate.

Figures of Pitti Uomo 81
1072 brands/collections
410 from abroad (38,6% of the total)

Exhibition area: 59.000 square meters

Buyer / visitors
- 23,100 buyers at the last last winter edition (7,700 came from abroad)
- 30,000 visitators in total

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