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Pitti Uomo 81: man fashion fair in Florence, Italy

From 10th to 13rd of January in Florence there will be Pitti Uomo Fashion fair.
With 1072 brands presented at the Fortezza da Basso, plus the 70 women’s collections in the limelight at Pitti W at the Dogana, Pitti Uomo fashion fair confirms its role as an important benchmark on the international scene with a selection that ranges from contemporary classic to the most cutting-edge aesthetics.
News of this edition: the special “VERSUS TOKYO” project that will bring a selection of the most interesting fashion labels from the Japanese creative scene to Florence for Pitti Uomo 81
Pitti Uomo is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. This edition of Pitti Uomo will cover a broader spectrum than ever, with lifestyle items (home design and creative crafts just to name two) complementing the fair’s fashion offering and responding to consumer spending trends. After creating innovative exhibition areas such as the PopUp Stores that pick up and answer signals on trends and capture new customers, we bring you the latest project: EXTRA-ORDINAIRES* at the Main Pavilion. EXTRA-ORDINAIRES* - that you will find in strategically located points throughout the pavilion, will showcase pieces that the Pitti Immagine scouts picked because they are novel, unique and attractive – a subjective and rather unconventional selection that is sure to fascinate.

Figures of Pitti Uomo 81
1072 brands/collections
410 from abroad (38,6% of the total)

Exhibition area: 59.000 square meters

Buyer / visitors
- 23,100 buyers at the last last winter edition (7,700 came from abroad)
- 30,000 visitators in total

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