The 19th edition of Vintage Selection, one of the most authoritative and prestigious fairs in Italy and Europe dedicated to vintage fashion, accessories and culture as well as quality remakes, will be held from 25- 29 January 2012 at the Stazione Leopolda in Florence.
Vintage Selection is not just for enthusiasts, collectors and ordinary visitors looking for something original, but also fashion designers and creatives from the style bureaus of the top international fashion companies who come to Florence for Pitti Immagine Filati, the Pitti Immagine fair which is held at the Fortezza at the same time. The synergy with this public of true connoisseurs – which Pitti Immagine has always cultivated through information and promotional campaigns – is one of the strengths and distinctive features of Vintage Selection and represents a further boost to the quality, innovation and stylistic research of its proposals.
The main theme of this 19th edition will be Very Vintage: an investigation into the widespread vintage culture that each one of us interprets in a different way, that will be used to create a catalogue of original looks, individual styles and retro-fashion quirks to demonstrate how much vintage fashion has become part of our everyday life. The research started in September with Very Vintage Hunting: a photo shoot – which was also used for the fair’s advertising campaign – involving young photographers and ordinary people immortalized in special locations around Florence.
This Sunday before the fair opens, Very Vintage Night Fever will be held at the Rex, a famous Florentine night-club: everybody will be asked to interpret their idea of Vintage in a creative and amusing way. This will be used to create a gallery of images to be projected inside the Stazione Leopolda during the event.
Another important new feature for this edition is the I.Love.Archive(1) exhibition, the first stage of a Stazione Leopolda/Pitti Immagine project that, after taking a look inside the precious Pitti Immagine archives, will be displaying an exclusive selection of slides gathered in the space of just one day, depicting events, catwalk shows, private viewings and exhibitions that take us back to the dawn of the Pitti People.
Vintage Selection will be presenting 60 exhibitors to a public of members of the trade and enthusiasts which, at the last winter edition, reached 13,000.
Plus:
Every day, during Happy Hour, from 5.00 – 8.00 p.m. it will be possible to ask the living Juke box to play some old tracks on vinyl, with a funky-soul-Jazz-80s-Italian soundtracks- rock’n’roll – burlesque feel.
The bar/restaurant in the lounge area will be managed by Convivium, one of Florence’s top catering companies.
THE EVENTS AT THIS EDITION:
Every day, from Wednesday 25 to Sunday 29 January 2012
_ From 10.00 a.m. to 8.00 p.m.:
VINTAGE SELECTION
The big vintage fair where you can find everything you want in terms of vintage & remake clothing and accessories – as well as things you weren’t even looking for: serendipity!
I LOVE ARCHIVE:PITTI IMMAGINE/REVERSE PITTI PEOPLE
1DAYX1DIA: an exclusive selection of slides gathered within the space of just one day from the vast Pitti Immagine archives that show the integral role played by the Pitti People in defining contemporary lifestyles.
POLAROID INSTANT CAMERA TEMPORARY MUSEUM & SHOP by BALEVIN
Polaroid? Capture the moment in a click!
The temporary museum & shop of the most famous camera in the world, from the 40s to the present day. A true international design icon, this technological prodigy continues to live in the present: it never goes
out of fashion, in fact it is a real trendsetter!
VINTAGE POSTPOSTCARDS
A Stazione Leopolda project showcasing the postcards used for the Vintage Selection n.19 advertising campaign.
_ From 3.00 to 8.00 p.m.:
TAG-AUTOMATIC
Visitors can have their photograph taken wearing the vintage clothing and accessories displayed inside an automatic photo booth and post their picture on their favorite social network.
_ From 5.00 to 8.00 p.m.:
THE LIVING JUKE BOX
DJ Pise will let you listen again to original vinyls of old funky-soul-jazz-rock&roll-burlesque tracks and Italian soundtracks.
_ From 6.00 to 8.00 p.m.:
V2H: VERY HAPPY HOUR
In the Bar Vintage, between a purchase and an exhibition, you are invited to taste the food and wine delicacies of Convivium.
From Wednesday 25 to Friday 27 January 2012, 4.00-5.00 p.m.
DANCING THE BOOGIE WOOGIE
A group of four young people united by friendship and a common passion: 1940s music and dance steps (boogie woogie & swing).
The Group, which is part of the Scandicci Dance Academy, will perform and give boogie woogie lessons, using dance as a form of expression of art and entertainment.
Saturday 28 January and Sunday 29 January 2012, 4.00 -5.00 p.m.
TUBALLO SWING
A project set up in 2010 by Ghiaccioli & Branzini (a DJ and a producer from Turin) and Antonio McVillan, the Italian Boogie Woogie champion and a dance teacher since 2009, that aims bring this type of dance into a dimension that is free from the theories of dance step technique and more open to the city. After a performance by some professional dancers, it will be possible to take part in a swing lesson with music that ranges from classic Boogie to Electro-swing.
VINTAGE SELECTION is produced by STAZIONE LEOPOLDA srl.
VINTAGE SELECTION
Stazione Leopolda
Viale F.lli Rosselli, 5 - Florence
25 – 29 January 2012
Open to the public from: 10 a.m. – 8.00 p.m.
Admission fee: 5.00 Euros
Reduced rate entrance coupon available from www.stazione-leopolda.com
Website: www.vintageselection.it Facebook.com/vintageselection
Tel. +39/055/212622
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