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Pitti Immagine uomo: summer edition 2010

Design Watching will be the theme of this summer edition of Pitti Fashion Fair: the world of fashion will be making a curious – and indiscreet – foray into the world of design through the ideas and visual-acoustic-verbal notes gathered by a platoon of “design watchers”, the spearhead of Pitti People, the international community of the Pitti Uomo buyers, journalists and opinion leaders,. They will choose, between tradition and contemporaneity, their preferred design object and will be coordinated by Cristina Morozzi. The settings, designed by Patricia Urquiola will create an ideal continuity between the outdoor and indoor areas of the fair, and will offer a new concept for the lounge areas and special refreshment-food points. It’s just one more and new proof of a clear calling and the across-the-board nature of Pitti Immagine events that are the ideal venue for launching new projects and presenting special previews in the most important areas of contemporary fashion, lifestyle and design. Among the design watchers at this edition: Roberta Valentini from Penelope, Giusi Ferré, Max Kibardin, Jorge Koch, Stefano Roncato, La Pina.

New ideas and special projects
Pitti Immagine Uomo is the world’s most important men’s fashion fair selected by the top international firms to launch their collections and global strategies worldwide at the start of the season. The special projects featured at the Fortezza da Basso include:

_ the new era of C.P. Company presented in world premiere in Florence;
_ an important return to Pitti Uomo, and specifically G-Star Raw a cult brand in contemporary jeanswear that will present the Raw Essentials collection;
_ the exclusive presentation of the new project Made in the USA by Levi’s® Vintage Clothing;
_ the launch of the new collection by Roberto Menichetti for Brema;
_ the debut of the international cult brand GCW;
_ the new special project by Brembo;
_ a new look from the historic English brand, Daks;
_ the international debut of Seventy Pulse, a new project by Seventy;
See Pitti fair winter edition>>


Florentine May: a programme of evening activies

On May 2010 the Palazzo Vecchio Museum, Monumental Apartments is open until midnight everyday, except for Thursday afternoons. In that occasion, the Museo dei Ragazzi offers to the public the possibility to discover some unusual sights of the Palazzo, that was built at the end of 13th century to house the Priors of the Guilds and the Gonfalonier of Justice, the city government during the Middle Age, and was turned into duke Cosimo’s Court during the 16th century.

Visit to the Secret Passages:
There are places in Palazzo Vecchio where time seems suspended and where it is easy for today’s visitors to relive the emotions of the past. Since 2000 the Museum has made many of these special places accessible to the public but they can only be visited by small groups accompanied by an expert guide:
The Stairway of the Duke of Athens – an escape route built inside the thick walls of the Palazzo between 1342 and 1343 that exits from a tiny door in Via della Ninna.
The Tesoretto di Cosimo I and the Studiolo di Francesco I, located one on top of the other next to the Salone dei Cinquecento.
The Trusses of the ceiling of the Salone dei Cinquecento, double rows of Vasarian trusses holding up the roof in the Salone dei Cinquecento and the imposing gilded lacunar ceiling of this hall.
When and timetable: on Mondays, Fridays and Saturdays at 6.30 p.m. and 9 p.m.
For info: tel. +39 055 2768224 / 055 2768558


Florence, best destination in the world for Tripadvisor

We are very proud to read that for Tripadvisor readers Florence, Italy, is the best cultural destination in the world... It's a winner also in "food and wine" and "romance". See here the page>>

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