Pitti Uomo 83: the major trends in man fashion industry

This morning in Florence has started Pitti Immagine Fashion Far: the world’s most important platform for men’s clothing and accessory collections. What’s going on at Pitti Uomo 83? What are the major trends of the coming Pitti Uomo fair? According to Antonio Cristaudo, Pitti Immagine’s marketing and development manager, there are 3 major trends. 

1. The first one is associated with contemporary craft. If, until now, craft production was associated with quality but not with style, from now on, the focus is going to be on top-quality craft products with high design and style content. The power of this trend will we be evident throughout Pitti Uomo.
2. The second major trend, probably the newest and most important one of Pitti Uomo 83, is the revival of heavy-weight fabrics, even felt, and, consequently, the iconic pieces of British-style men’s wardrobe, from the duffel coat to the loden coat, in a contemporary version, of course. 
3. The third trend consists of very technical, ultra-light and high-performance garments. There is also a comeback of sweatshirts. Relegated to sportswear and homewear in the past few years, sweatshirts will be replacing sweaters in the next winter season. 

Don't miss:

Henry Cotton's Rugged Capsule Collection, from the brand that was worn by action movie actors such as Sylvester Stallone (Cliffhanger) and Mel Gibson (Letal Wheapon). To underline the spirit of the outdoors they posted a video with 2 guys playing Parkour: http://www.henrycottons.it/rugged/.

Always inspired by the sea the Marina Yachting A/I 2013 man collection: from the choice of materials to the colours all the details can be referred to a modern high tech and still elegant sailorman who has to browse the city and the web...

Vogue Fashion Night in Florence!

Yesterday I have been to VFNO: Vogue Fashion Night Out. After Milan and Rome, even Florence had its opportunity to celebrate the fashion world for a night: stores open until 11 pm, events, dj sets and exhibitions in the center of Florence.

 

I saw many girls with their high heels wandering from a place to another. For once it seemed to me like it was New Year's Eve. Streets were crowdy and you could hear music everywhere. 

Here are some Patrizia Pepe fans in queue in front of the store.

Even if I didn't buy anything it was fun to be there dressed up with my Scervino bag and Ferragamo shoes, and enjoy the atmosphere. And to watch the looks of other girls walking in via Tornabuoni.

 

My pictures of Vintage Selection fashion fair in Florence

Yesterday I went to the 2012 Vintage Selection fair, as every year. I love that inusual atmosphere and all the crazy people dressing like they were living in the 60s. 

In this edition I found several stores selling unique jewels by major brands such as Gucci, Chanel, Hermes, Dior. I fell in love with a pair of Chanel earrings and with a tiny pochette by Gucci (I think it's from 50s) that costs "only" 700 euros.

The fair lasts until Sunday. If you are going don't miss the nice retrò exhibition called I love archive.

You can also have an aperitif on the Vintage Bar.

Vintage fashion fair in Florence: from 25-29 January

The 19th edition of Vintage Selection, one of the most authoritative and prestigious fairs in Italy and Europe dedicated to vintage fashion, accessories and culture as well as quality remakes, will be held from 25- 29 January 2012 at the Stazione Leopolda in Florence.

Vintage Selection is not just for enthusiasts, collectors and ordinary visitors looking for something original, but also fashion designers and creatives from the style bureaus of the top international fashion companies who come to Florence for Pitti Immagine Filati, the Pitti Immagine fair which is held at the Fortezza at the same time. The synergy with this public of true connoisseurs – which Pitti Immagine has always cultivated through information and promotional campaigns – is one of the strengths and distinctive features of Vintage Selection and represents a further boost to the quality, innovation and stylistic research of its proposals. 

The main theme of this 19th edition will be Very Vintage: an investigation into the widespread vintage culture that each one of us interprets in a different way, that will be used to create a catalogue of original looks, individual styles and retro-fashion quirks to demonstrate how much vintage fashion has become part of our everyday life. The research started in September with Very Vintage Hunting: a photo shoot – which was also used for the fair’s advertising campaign – involving young photographers and ordinary people immortalized in special locations around Florence.

This Sunday before the fair opens, Very Vintage Night Fever will be held at the Rex, a famous Florentine night-club: everybody will be asked to interpret their idea of Vintage in a creative and amusing way. This will be used to create a gallery of images to be projected inside the Stazione Leopolda during the event. 

Another important new feature for this edition is the I.Love.Archive(1) exhibition, the first stage of a Stazione Leopolda/Pitti Immagine project that, after taking a look inside the precious Pitti Immagine archives, will be displaying an exclusive selection of slides gathered in the space of just one day, depicting events, catwalk shows, private viewings and exhibitions that take us back to the dawn of the Pitti People.

Vintage Selection will be presenting 60 exhibitors to a public of members of the trade and enthusiasts which, at the last winter edition, reached 13,000.

Plus:

Every day, during Happy Hour, from 5.00 – 8.00 p.m. it will be possible to ask the living Juke box to play some old tracks on vinyl, with a funky-soul-Jazz-80s-Italian soundtracks- rock’n’roll – burlesque feel.

The bar/restaurant in the lounge area will be managed by Convivium, one of Florence’s top catering companies.

THE EVENTS AT THIS EDITION:

Every day, from Wednesday 25 to Sunday 29 January 2012

_ From 10.00 a.m. to 8.00 p.m.:

VINTAGE SELECTION

The big vintage fair where you can find everything you want in terms of vintage & remake clothing and accessories – as well as things you weren’t even looking for: serendipity!

I LOVE ARCHIVE:PITTI IMMAGINE/REVERSE PITTI PEOPLE

1DAYX1DIA: an exclusive selection of slides gathered within the space of just one day from the vast Pitti Immagine archives that show the integral role played by the Pitti People in defining contemporary lifestyles.

POLAROID INSTANT CAMERA TEMPORARY MUSEUM & SHOP by BALEVIN

Polaroid? Capture the moment in a click!

The temporary museum & shop of the most famous camera in the world, from the 40s to the present day. A true international design icon, this technological prodigy continues to live in the present: it never goes

out of fashion, in fact it is a real trendsetter!

VINTAGE POSTPOSTCARDS

A Stazione Leopolda project showcasing the postcards used for the Vintage Selection n.19 advertising campaign.

_ From 3.00 to 8.00 p.m.:

TAG-AUTOMATIC

Visitors can have their photograph taken wearing the vintage clothing and accessories displayed inside an automatic photo booth and post their picture on their favorite social network.

_ From 5.00 to 8.00 p.m.:

THE LIVING JUKE BOX

DJ Pise will let you listen again to original vinyls of old funky-soul-jazz-rock&roll-burlesque tracks and Italian soundtracks.

_ From 6.00 to 8.00 p.m.:

V2H: VERY HAPPY HOUR

In the Bar Vintage, between a purchase and an exhibition, you are invited to taste the food and wine delicacies of Convivium.

From Wednesday 25 to Friday 27 January 2012, 4.00-5.00 p.m.

DANCING THE BOOGIE WOOGIE

A group of four young people united by friendship and a common passion: 1940s music and dance steps (boogie woogie & swing).

The Group, which is part of the Scandicci Dance Academy, will perform and give boogie woogie lessons, using dance as a form of expression of art and entertainment.

Saturday 28 January and Sunday 29 January 2012, 4.00 -5.00 p.m.

TUBALLO SWING

A project set up in 2010 by Ghiaccioli & Branzini (a DJ and a producer from Turin) and Antonio McVillan, the Italian Boogie Woogie champion and a dance teacher since 2009, that aims bring this type of dance into a dimension that is free from the theories of dance step technique and more open to the city. After a performance by some professional dancers, it will be possible to take part in a swing lesson with music that ranges from classic Boogie to Electro-swing.

VINTAGE SELECTION is produced by STAZIONE LEOPOLDA srl.

VINTAGE SELECTION
Stazione Leopolda
Viale F.lli Rosselli, 5 - Florence
25 – 29 January 2012
Open to the public from: 10 a.m. – 8.00 p.m.
Admission fee: 5.00 Euros
Reduced rate entrance coupon available from www.stazione-leopolda.com
Website: www.vintageselection.it Facebook.com/vintageselection
Tel. +39/055/212622

Pitti Immagine 81: the Japan Week and DAKS party, the fair and the people. That's what I liked.

Here are some pictures of Pitti Immagine Uomo, the most famous man fashion fair that takes place in Florence, Italy in January and June.

The 81th edition has just finished. How has it gone? Despite the international crisis the message in the picture is clear: Can't stop FASHION!

More than 7000 visitors: less buyers from Italy, but more from US, China and Japan, who held the Japan Fashion Week in Italy and a gorgeous party on Thursday evening.

People dancing and eating delicious Michelin rated chef hand-made Ramen all night long!

Very different from the calm and formal party by DAKS, one of the brands that better represent the English style. DAKS is one of the UK's quintessential British luxury labels, specialising in fine tailoring and accessories for men and women.

What I liked of this Pitti UOMO edition?

The striped and glittered Jimmy Choo shoes for man, the hi-tech leather I-Pad bags from Piquadro, the 80th anniversary Limited Edition Serafini all italian sneakers, the unconventional Calendar by trasgressive italian fotographer Oliviero Toscani who shot 12 penis, the huge stand by Cruciani, that exported its famous cachemire bracelets all around the world.

And obviously the Pitti People! Elegant, weird, trendy, stilish people coming from everywhere, 

Thanks to talentous Martina who let me use some of her beautiful pictures: take a tour on her blog, it's worthsome!

Pitti Uomo 81: man fashion fair in Florence, Italy

From 10th to 13rd of January in Florence there will be Pitti Uomo Fashion fair.

With 1072 brands presented at the Fortezza da Basso, plus the 70 women’s collections in the limelight at Pitti W at the Dogana, Pitti Uomo fashion fair confirms its role as an important benchmark on the international scene with a selection that ranges from contemporary classic to the most cutting-edge aesthetics.

News of this edition: the special “VERSUS TOKYO” project that will bring a selection of the most interesting fashion labels from the Japanese creative scene to Florence for Pitti Uomo 81

Pitti Uomo is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. This edition of Pitti Uomo will cover a broader spectrum than ever, with lifestyle items (home design and creative crafts just to name two) complementing the fair’s fashion offering and responding to consumer spending trends. After creating innovative exhibition areas such as the PopUp Stores that pick up and answer signals on trends and capture new customers, we bring you the latest project: EXTRA-ORDINAIRES* at the Main Pavilion. EXTRA-ORDINAIRES* - that you will find in strategically located points throughout the pavilion, will showcase pieces that the Pitti Immagine scouts picked because they are novel, unique and attractive – a subjective and rather unconventional selection that is sure to fascinate.

Figures of Pitti Uomo 81
1072 brands/collections
410 from abroad (38,6% of the total)

Exhibition area: 59.000 square meters

Buyer / visitors
- 23,100 buyers at the last last winter edition (7,700 came from abroad)
- 30,000 visitators in total

Pitti Uomo Fashion Fair in Florence

Pitti Uomo Fashion fair is coming back: about 1.000 brands/collections expected at this edition.

From the 14th to the 17th of June, 2011 in Florence, Italy.

THE MAIN PAVILION is the heart of Pitti Uomo. There is a long waiting list of exhibitors who want to show their collections in the Main Pavilion at Fortezza da Basso, the place which over the past few seasons has established itself as the “container” where Pitti Uomo develops the most current lifestyle trends. But, the Main Pavilion is also the symbol of how the fair has evolved over the years, exploring the multifaceted spirit of the biggest names in men’s fashions. On the one hand we have the Lower Level, with names such as Boglioli, Brunello Cucinelli, Church’s, Cruciani, Isaia, Lardini and others – and collections that express an elegant contamination among classic, experimental and sportswear. On the other is the Upper Level featuring leading names in the new classic, Albert Arts, Altea, Kiton, Herno, Luciano Barbera and Sartorio, that are known for their exclusive, high quality materials and true craftsmanship. Then, there is the Ground Floor where the collections dialogue more directly with sportswear (at the Cavaniglia Pavilion) on one side, and the experimental, avant-garde collections in the Fashion District (Futuro Maschile, Touch!, L’Altro Uomo) on the other. For years, these and other outstanding names have been coming to the Fortezza da Basso to refresh their identities in pace with the speed of the present.

The Theme for June: MAGICAL PITTI TOUR. Travel will be the overall theme of this edition of Pitti Uomo: a huge map – with routes, stations, transfer points destinations, and panoramic stops – will be posted in the forecourt of the Fortezza da Basso. It will be a magic trip that takes you into the worlds of Pitti, of fashion and contemporary life-styles. 

The SPORTSWEAR Segment: more important and interesting than ever
The big names in sportswear, the names that are dedicated to developing their “world”, that are reaping good results and are making ever bigger investments in Pitti Uomo – are proof of how the event is internationally acknowledged as the ideal place for presenting collections, new projects and new global lifestyle concepts. And to meet their needs, Pitti Uomo is expanding the “Sport & Sport” section and will add another area, the Padiglione della Ghiaia entirely devoted to sportswear to complement the offering at the Cavaniglia Pavilion. And as name such as G-Star Raw, Gant, Henry Cotton’s, Scoth & Soda and WP Lavori in Corso, move over to bigger spaces, with striking settings, we will also see important premières and reentries – such as the K-Way return to the world of Pitti Uomo.

Pitti Immagine 79: Men Fashion trade fair

For the 79th edition of Pitti Immagine Uomo, Trussardi dal 1911 presents its new Men’s Collection Fall/Winter 2011-12 in a spectacular runway show held at Stazione Leopolda in Florence. The show celebrates an important anniversary for the Italian fashion house: 100 years of excellence, quality, artisan workmanship, and exquisite details. The history of Trussardi is primarily a story about its finest material: leather. 100 years of artisan leather-working, a trade that has defined the group since 1911 when Dante Trussardi produced his first pair of leather gloves for his company. Milan Vukmirovic, the Creative Director of Trussardi dal 1911, focused on Trussardi’s DNA and used his distinctive, dynamic, self-possessed style to pay homage to the heritage and understated cosmopolitan luxury of the brand. Accessories play an important part in this collection with a special capsule collection celebrating the 100th anniversary of Trussardi Group. As stars of the catwalk, these iconic objects represent the company’s century of savoir faire that also looks to new horizons as the greyhound agilely and swiftly runs towards the future. 

The fashion show held on Wednesday, January 12 (Stazione Leopolda, Florence, 7:00 p.m.) is a celebration that Trussardi wants to share with everyone. In fact, the show will be streamed live over the Internet at www.trussardi.com. 

On this occasion, Stazione Leopolda will also become a true emblem of the Trussardi world. The latest styles will blend with its history revealed through the protagonists, icons, products, collections, places, and events that have made Trussardi one of the most important players of the international fashion scene. With everything from the original gloves of the Dante Trussardi Glove Factory to the company’s outstanding design projects of automobiles and airplanes, handbags made of innovative materials and bicycles, gorgeous evening gowns and Trussardi Design chairs, the fashion show will be a spectacular stage for an extraordinary presentation of the history of the company. 

The exhibit will remain until January 16 in Florence (open to the public every day from 10:00 a.m. to 8:00 p.m.) and will then be transferred to Milan at Palazzo Trussardi Alla Scala (Piazza della Scala 5), where it can be seen in January and February as a special event during the Men and Women’s Fashion Weeks. For 2011, Trussardi dal 1911 presents an extraordinary collection and new moods that blend past, present and future to celebrate Trussardi Group.

More info about Pitti Fair on next days...

Winter sales in Florence!

This weekend I'll go downtown in Florence for some shopping. From the 7th of January in the stores of Firenze there are the wintersales.

I think I need a pair of high heels shoes, I have heard that in all RomanoFirenze shoe shops the whole fall/winter collection is up for a bargain price.
If you are interested too hurry up, the stock is limited and Florence has a lot of shoelovers, so come by as soon as possible!
And from next tuesday all the shopping and fashion addicted will be amazed from the Pitti Uomo Fashion Fair, the biggest event in Italy regarding man clothes.

Pitti fashion fair

This is the calendar for Pitti fashion fair 2009 - 2010:
Moda prima 69 in Milan (November, 28th -30th )
Pitti Uomo (men) 77 in Florence (January 2010, 12nd -15th )
Pitti_W (women pre-collection) 5 in Florence (January 2010, 12nd -15th )
Pitti Bimbo (kids) 70 in Florence (January 2010, 21st -23rd )
Pitti Filati 66 in Florence (January 2010, 27th -29th )
Touch neozone cloudnine in Milan (February 2010, 28th - March 2010, 3rd )
Taste 5 in Florence (March 2010, 13rd - 15th)

related posts:
- Pitti uomo fashion fair number 74
- my pictures about Pitti Uomo 73
see also Pitti Immagine Uomo 72
and the post about Pitti UOMO 73