DIESEL, SPECIAL GUEST, SPECIAL EVENT AT THIS EDITION Diesel will be the guest of honor in a multi-part event, an innovative fashion project and a big musical party scheduled for the evening of Thursday, 21 June at the former Customs House (ex-Dogana) on Via Valfonda. During the fair, the Dogana will also be the exceptional background for the men’s and women’s clothing and accessory collections with the Diesel signature.THE NEW MAP OF MEN’S FASHIONS
From the biggest names in Italian fashion as well as all the international brands to the new contemporary mix from our new fashion district inside Pitti Uomo's Fortezza da Basso, one passes through and sees all the emerging talent from New Beat(s) and the luxury collections of the Pitti Rooms. The show will also be the laboratory for rethinking the trade-fair concept and projecting it into the future with the project we have launched together with MIT of Boston, Massachusets. But, the importance of Pitti Uomo today goes way beyond men's fashion: confirming this are Diesel (our special event) who has chosen Florence for the spectacular presentation of their Global Lifestyle Brand .... as well as Ermanno Scervino, whose collection will make a spectacular debut on the eve of Pitti Uomo.THE ERMANNO SCERVINO PREVIEW WITH THE WOMEN’S PRE-COLLECTION
Ermanno Scervino is breaking the rules with an absolute innovation: on the eve of Pitti Uomo, that is Tuesday, 19 June the brand will present the 2008 spring summer men’s collection and the women’s pre-collection in a single showing.
THE BIRTH OF THE NEW FASHION DISTRICT
THE WORLD OF CLASSICO BECOMES STRONGER THAN EVER AT THE MAIN PAVILION
Pitti Uomo travels into the land of men’s fashions, redraws the borders and launches new market trends. This edition will open with new road signs for a new route: Futuro Maschile, the section that presents innovative elegance for today’s man is changing locations. At this edition it will be in the Padiglione delle Nazioni and one of the protagonists of the strategic area featuring Touch!, l’Altro Uomo and Ynformal. Together, these four sections of the fair will comprise a true fashion district with over 180 collections showcasing the most modern and eclectic mix for the contemporary wardrobe. The result is a new slant on style offering buyers from the most forward-looking boutiques an innovative perspective on the men’s collections. The layout of the exhibition areas is designed by Oliviero Baldini.
An other major innovation on the Pitti Uomo map concerns the Main Pavilion, the showcase for the big names in men’s elegance; the firms that were in the Sala della Nazioni during previous editions of the fair will now be in the Main Pavilion, and specifically, Hall M on the Lower Level.
PITTI IMMAGINE ROOMS: THE LUXURY COLLECTIONS
Rooms n. 6, the most sophisticated soul of contemporary luxury design will be on stage at the Villa Vittoria, around the corner from the Fortezza da Basso. Limited edition, luxurious and unconventional collections will be the protagonists of an original tour that wends its way through a tropical garden blooming in the rooms of a nineteenth century villa: the title is Living in the Jungle, curated by Sergio Colantuoni.
NEW BEAT(S): THE EMERGING TALENTS OF THE AVANT-GARDE
This is the special area that Pitti Uomo dedicates to emerging designer debuts. In this, its eighth edition, New Beat(s) will be featuring collections by young avant-garde brands from all over the world. Marco Morosini, a creative design talent was given the assignment to prepare the Lyceum to host a concentrate of fashion-oriented forms of expression.
WELCOME TO MY HOUSE: CONTEMPORARY STREET LOOKS DO RESEARCH
Welcome to my house is the exhibit that interprets the natural evolution of streetwear through a select number of young firms which represent today’s research on street fashions. The settings are by Erica il Cane, one of the newest and most original figures in the Italian artistic underground.
And moreover: Dikkembergs, Guru, Bench, Puma and other fashion brands..
No comments:
Post a Comment