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Pitti Immagine 79: Men Fashion trade fair

For the 79th edition of Pitti Immagine Uomo, Trussardi dal 1911 presents its new Men’s Collection Fall/Winter 2011-12 in a spectacular runway show held at Stazione Leopolda in Florence. The show celebrates an important anniversary for the Italian fashion house: 100 years of excellence, quality, artisan workmanship, and exquisite details. The history of Trussardi is primarily a story about its finest material: leather. 100 years of artisan leather-working, a trade that has defined the group since 1911 when Dante Trussardi produced his first pair of leather gloves for his company. Milan Vukmirovic, the Creative Director of Trussardi dal 1911, focused on Trussardi’s DNA and used his distinctive, dynamic, self-possessed style to pay homage to the heritage and understated cosmopolitan luxury of the brand. Accessories play an important part in this collection with a special capsule collection celebrating the 100th anniversary of Trussardi Group. As stars of the catwalk, these iconic objects represent the company’s century of savoir faire that also looks to new horizons as the greyhound agilely and swiftly runs towards the future. 
The fashion show held on Wednesday, January 12 (Stazione Leopolda, Florence, 7:00 p.m.) is a celebration that Trussardi wants to share with everyone. In fact, the show will be streamed live over the Internet at www.trussardi.com
On this occasion, Stazione Leopolda will also become a true emblem of the Trussardi world. The latest styles will blend with its history revealed through the protagonists, icons, products, collections, places, and events that have made Trussardi one of the most important players of the international fashion scene. With everything from the original gloves of the Dante Trussardi Glove Factory to the company’s outstanding design projects of automobiles and airplanes, handbags made of innovative materials and bicycles, gorgeous evening gowns and Trussardi Design chairs, the fashion show will be a spectacular stage for an extraordinary presentation of the history of the company. 
The exhibit will remain until January 16 in Florence (open to the public every day from 10:00 a.m. to 8:00 p.m.) and will then be transferred to Milan at Palazzo Trussardi Alla Scala (Piazza della Scala 5), where it can be seen in January and February as a special event during the Men and Women’s Fashion Weeks. For 2011, Trussardi dal 1911 presents an extraordinary collection and new moods that blend past, present and future to celebrate Trussardi Group.
More info about Pitti Fair on next days...

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