Pitti Uomo 83: the major trends in man fashion industry

This morning in Florence has started Pitti Immagine Fashion Far: the world’s most important platform for men’s clothing and accessory collections. What’s going on at Pitti Uomo 83? What are the major trends of the coming Pitti Uomo fair? According to Antonio Cristaudo, Pitti Immagine’s marketing and development manager, there are 3 major trends. 

1. The first one is associated with contemporary craft. If, until now, craft production was associated with quality but not with style, from now on, the focus is going to be on top-quality craft products with high design and style content. The power of this trend will we be evident throughout Pitti Uomo.
2. The second major trend, probably the newest and most important one of Pitti Uomo 83, is the revival of heavy-weight fabrics, even felt, and, consequently, the iconic pieces of British-style men’s wardrobe, from the duffel coat to the loden coat, in a contemporary version, of course. 
3. The third trend consists of very technical, ultra-light and high-performance garments. There is also a comeback of sweatshirts. Relegated to sportswear and homewear in the past few years, sweatshirts will be replacing sweaters in the next winter season. 

Don't miss:

Henry Cotton's Rugged Capsule Collection, from the brand that was worn by action movie actors such as Sylvester Stallone (Cliffhanger) and Mel Gibson (Letal Wheapon). To underline the spirit of the outdoors they posted a video with 2 guys playing Parkour: http://www.henrycottons.it/rugged/.

Always inspired by the sea the Marina Yachting A/I 2013 man collection: from the choice of materials to the colours all the details can be referred to a modern high tech and still elegant sailorman who has to browse the city and the web...