Next week in Florence there will be the main fashion trade in Italy: Pitti Immagine Uomo 77. From the 12th to the 15th of January the city will be transformed by this fashion event. More info on the official website>>“What’s Fashion About?” is the new tribute to the international community of buyers and visitors attending the fair, as well as the leitmotif of this edition, based on words, concepts and gossip related to the world of fashion. An installation with a huge banner in the Fortezza da Basso forecourt will display the words, ideas and suggestions proffered by some of the lead players at Pitti Uomo - with additional interventions in the newlayout for the Main Pavilion.
In January Pitti Uomo will unveil a new layout that symbolizes the changes taking place in the world of fashion. The Main Pavilion, the event’s core that showcases some of the most important brands in classic-contemporary looks, will be totally revolutionized by Patricia Urquiola, the Spanish designer who recently completed some of the most successful set designs in the world. An important part of the new layout will be the POP UP STORES – three areas on the Lower Level dedicated to a selection of lifestyle accessories: from bags to jewels, from eyewear to watches, from cosmetics to books and pocket technologies.
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