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Pitti fashion fair in Florence

pitti fashion fair border=Pitti Immagine, MAN 2009-2010
This is, nevertheless to say, the most important event in town. It happens twice a year and it brings into Florence, 17 million and 600,000 Euros! Despite the crisis the fair shows that the men fashion is not in crisis at all and in fact there were many made in Italy fashion houses, such as Laura Biagiotti, Furla Man, and a Japanese debut, Comme des garcons.
To synthesize the trends for next winter I should say the following:

Classic: Prince of Wales, cachemire, tartan, British, a very elegant man, fine and very chic, a modern dandy.
But at the same time, a technologic man, sporty-chic and a man, who loves colors, wearing down jackets, sneakers and boxer with very shining colors.
In short: a man has to wear something that is very comfortable in and even a polo sweater can be considered elegant if it is done with precious fabrics.

Not only fashion and glamour but also social activities:

Work, fashion, seduction: work wear. The Oliviero Toscani photo shows that put together work wear with haute couture clothing, playing with contaminations and social remarks.
Charity: the new brand whatever it takes which attended also the Florence Magazine party produces T-shirt with the Pink Panther and Tweety designed by some VIPs, such as David Bowie, George Clooney, and Gwen Stefani. They are sold for charity and they support poor country or such as Mason's which sells T-shirt to support the rebuilt of the Buddhist Monastery of Pomaia.

Last thing, Marvelous Italy: all the external arrangement took inspiration from the local little Italian village's festival.

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