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Fragranze, Pitti exhibition

From 14 to 16 September 2007, in the Gardens of Palazzo Corsini, Florence, Pitti Immagine presents the fifth edition of Fragranze, the only event of its kind in Europe dedicated to the world of artistic and selective perfume-making.

One of the most beautiful gardens in Florence will be the stage for the most exclusive fragrance, timeless perfumes, research on cosmetic specialties, body-care and wellness products and perfumed accessories. Exceptionally high, artisan quality, sophisticated items and unique products from the world’s biggest names.
Fragranze is the meeting point for the most advanced, creative and niche fragrance market (there were over 1,000 visitors at the last edition). It is the event that selects and showcases the latest and most interesting products the industry has to offer, and it’s a workshop-laboratory that researches products that are complementary to and coherent with perfumery.
During Fragranze Florence, the place where modern perfume-making was born, the place where the wealth of monumental and botanical gardens combines with the unique nature of its artisan workshops, will be valorizing its traditions and projecting them into the future proclaiming itself at the international capital of creative perfume-making.

Of the over 100 brands at this edition, we can mention: Abahna, Aqaba, Casaroma, Clive Christian, Crabtree & Evelyn, Diptyque, Creed, E. Marinella, Floris, Il Profumo, La Maison de la Vanille, Laura Tonatto, Le Prince Jardinier, Lorenzo Villoresi, Maitre Parfumier et Gantier, Menard, Nougat, Penhaligon's, Profumi di Pantelleria, Robert Piguet-Bahgari e The Laundress.

The new staging concept was designed by Sergio Colantuoni, stylist and fashion editor for important international fashion and lifestyle magazines. The products will be displayed in an elegant and imaginary store of the future projected back to the 1940’s. It will be a tour of elegant “couture-parfumeur” windows, framed in stuccowork, lights and floral arrangements, and then a huge, magical room that will host Meeting-Parfume and Risto-Parfume with different atmospheres bonded together by a special alchemy.

The 3 days of Fragranze will feature a program of events that combines information and entertainment: projects, exhibitions and presentations organized by Pitti Immagine and the exhibitors will turn the spotlights on the international leaders in artistic perfume-making and contemporary life-style and wellness culture. The various initiatives scheduled for this edition include a special installation-journey through 7 areas dedicated to the 7 basic fragrance classifications, and a photographic exhibition which takes a look at the personal idea of beauty of perfume-wearers, realized through images taken by young Italian photographers.

This edition, too, of Fragranze will be open to the public for one day. On SATURDAY 15 SEPTEMBER, all fragrance enthusiasts will be able to enter this fascinating world to learn about the exclusive products and to participate in the events and become closely acquainted with modern olfactory culture. Entrance fee: 10 euro.

see also Pitti Immagine Uomo

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